What is PTBI?
PTBI (Personal Trainers Business Incubator) is a comprehensive business coaching program designed to help personal trainers transition from traditional gym-based training to successful online coaching businesses. Founded and led by CEO Zakk Colburn, a 7-figure entrepreneur and online personal trainer, PTBI focuses on empowering fitness professionals to scale their businesses and achieve financial freedom through digital transformation.
Who is PTBI For?
PTBI specifically targets several key demographics within the fitness industry:
• In-person trainers looking to escape the gym environment and work independently for themselves
• College graduates seeking to launch their fitness careers with a modern, scalable approach to personal training
• Existing fitness coaches who want to scale their current business to reach $50,000+ per month online
Core Programs and Services
PTBI Takeover is the flagship program that helps coaches scale beyond their current limitations and increase their capacity for online growth. However, PTBI as a whole provides a comprehensive business transformation system for personal trainers looking to build successful online coaching businesses. The programs focus on building sustainable online coaching systems that can reach clients worldwide, moving away from the traditional one-on-one, location-dependent training model.
The programs teach participants how to master both online promotion strategies and traditional in-person training techniques, creating a hybrid approach that maximizes earning potential and client reach. Through PTBI's complete framework, trainers learn to develop killer online coaching programs, enhance client acquisition through proven marketing methods, and build the business systems necessary for long-term success.
Strategic Partnerships and Resources
PTBI has formed strategic partnerships to enhance their service offerings, including a collaboration with AR Funnels to provide advanced lead management software specifically tailored for fitness professionals. This partnership ensures that PTBI members have access to cutting-edge tools for client acquisition and retention.
The platform also maintains an extensive resource library with over 2,000 trainers actively using their materials to improve their business results, demonstrating the program's widespread adoption and practical application.
The PTBI Mission
At its core, PTBI represents a paradigm shift in the personal training industry. Rather than accepting the traditional limitations of gym-based training—such as location constraints, hourly billing caps, and limited client capacity—PTBI empowers trainers to build scalable online businesses that can generate significant monthly revenue while providing greater flexibility and reach.
The program's success is evidenced by numerous student testimonials and case studies, with many participants achieving their first $10,000+ months through the strategies and systems taught within the PTBI framework.
PTBI essentially serves as a bridge between traditional personal training and the digital economy, providing fitness professionals with the tools, knowledge, and support needed to thrive in an increasingly online world while maintaining the core values of health and fitness coaching.